Vie. Jul 26th, 2024
BEVERLY HILLS, CALIFORNIA - FEBRUARY 09: Jessica Alba attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by David Crotty/Patrick McMullan via Getty Images)

It is no secret that famous people frequently engage in entrepreneurial endeavors. Celebrities frequently lend star power to enterprises like Kylie Jenner’s Kylie Skin or Lauren Conrad’s apparel line by utilizing their names to sell and develop their brand image. You’ll be surprised to learn that several other firms were launched by famous people. These firms, owned by celebrities, range from ping pong lounges to cactus water businesses. While some investors have been doing it for a while, even starting their venture capital firms, others have only recently gotten into the digital startup game, investing their celebrity profits in innovative ventures in the fintech, food tech, and health tech sectors.

 

Fabletics, Kate Hudson

Fabletics’ business concept was still in its infancy when Kate Hudson co-founded the company in 2013. Yoga pants, sports bras, and other products from the fitness clothing line are sold via a subscription model, where customers pay a monthly fee to receive ongoing shipments of activewear. On its website and in physical stores, the business also makes money on lone sales. Fabletics is owned by TechStyle, a business that also manages the e-commerce brands JustFab and ShoeDazzle, so its worth cannot be directly compared to that of the other startups on this list. In 2014, a $85 million round valued TechStyle at $1 billion. But when TechStyle was considering a possible sale earlier this year, it is said to have valued its Fabletics section at $1.5 billion. The fact that Fabletics has been referred to as the «marquee brand» of its parent firm may be connected to Hudson’s notoriety. Any way you look at it, Hudson’s business is more valuable than many businesses launched by famous people. More than $300 million in venture capital funding has been obtained by TechStyle from investors like Rho Capital Partners and KEC Ventures (some of which came in before Fabletics was created). No agreement has been reached on a potential sale, but that doesn’t rule out the possibility of an acquisition.

 

Actor Will Smith

Actor Will Smith has invested in several high-tech companies as the owner of the venture capital firm Dreamers VC, which brings together Japanese corporate investors with early-stage US firms. Smith most recently took part in a capital round for Arc in October 2021. Arc is a 10-month-old firm that makes electric
 
boats, including a $300,000 limited edition model. The fundraising round included participation from Sean ‘Diddy’ Combs’ Combs Enterprises, a well-known rapper. Additionally, he participated in the US$4 million funding round for the fintech firm Front in September 2021. The front is a strategic investment platform and companion software to Robinhood, Coinbase, and Stash that aids novice investors in making smarter investment selections. In addition to Printify, a top print-on-demand e-commerce platform, Smith has made sizeable investments in Landis Technologies, a startup that uses the traditional rent-to-own strategy to make homeownership more accessible, Titan, an investment management platform, Clubhouse, the now-famous drop-in audio chat app, and Spark Neuro, a business that uses neurotech and AI to revolutionize the media, medical, and defense industries.
 

Serena Williams: tennis player.

 Tennis player Serena Williams is well-known for investing in startups that benefit women and underrepresented populations. In 2014, she established the San Francisco-based VC firm Serena Ventures to support early-stage businesses. She has made numerous investments in the tech industry with a focus on equality in the workplace, health, and education. Williams recently participated in a funding round for tech startup Fiveable, a first-of-its-kind social learning platform connecting event-led spaces with guidance and resources, backed a seed funding round for health-tech company HUED, a black-owned company aimed at addressing racial health disparities, and joined Motley Fool Ventures in a US$10 million series. Esusu, a black-owned fintech startup that aids lessors in improving their credit scores, has secured investment. She additionally raised US$11 million with actor Will Smith and other investors for the Bootcamp business Flockjay, which retrains job applicants from non-traditional and underrepresented backgrounds

Jessica Alba: The Honest Company.

 The Honest Company was founded by the actress in 2011, and in 2015 it was valued at $1.7 billion. The Honest Company has effectively capitalized on the e-commerce trend, selling its baby, home, and lifestyle products online before introducing them
to physical stores like Target and Nordstrom. The Honest Company may retain its top rank, but Alba has created a legitimate competitor in the startup market.

 

Player of tennis Andy Murray

 Andy Murray, a British tennis player who is now having trouble getting back into the pros following an injury, is turning to the tech investing scene instead. Through the UK-based crowdfunding portal Seedrs, Murray has made investments in over 30 firms, earning him a spot on money.co.uk’s Celebrity Investments Index. These include investments in the doctor-on-demand platform ZoomDoc and the charity tech startup GoodBox, which enables organizations to collect contactless donations using card-reading donation boxes.

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